High Google ranking is usually the holy grail of SEO. After my google nightmare I gave up on google. Instead I turned my attention to MSN. Why? Because my efforts pay off with MSN. Soon after creating a site or page, it gets ranked in MSN. If I put a little extra effort, I can easily make it into the first page of MSN. Additionally, I always had a feeling MSN traffic clicked more ads than google ads. I can nearly count my clicks by counting my MSN search strings. But I don’t have an adsense tracker installed, so there was no way for me to know for sure if MSN converted better than other search engines. Now, the Web analytics firm WebSideStory has confirmed my suspicions. Their experiment returned the following conversion data:
AOL traffic 6.17%
MSN traffic 6.03%
Yahoo traffic 4.07%
Google traffic 3.83%
A nearly double conversion rate is huge. Why the difference? Their conclusions included “With portals rich in content and services, AOL, MSN and Yahoo may tend to appeal toward a more buyer friendly demographic. Google, meanwhile, may appeal to more browsers – those with less of an intent to buy.” Personally, I have long regarded the MSN/AOL users as less technically oriented than Google users. It is possible more technical users are blind to ads. I think more than anything this proves that you shouldn’t put all your egg’s into one basket just because that basket is the biggest.