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SEO : Niche Designer

Niche Designer

An Exploration of Niche Site Design and Development

SEO

RSSGM SEO Tip

Saturday, June 24th, 2006

Another way to help keep your RSSGM site in good graces with search engines is to block spiders from scanning your RSSGM folder. This can be done by creating (or editing) a robots.txt in your root directory. Enter the following code into your robots file:
User-agent: *
Disallow: /RSSGM/

This way spiders don’t realize your site is an RSSG site, and doesn’t label it as spam.

How to Get Highly Targeted Traffic

Wednesday, March 29th, 2006
  1. Good Keywords. Before you even begin creating your site or writing articles, take time to research kewords. If you spend a little time researching in the beginning, you can save yourself time and frustration in the end. It is much easier to get traffic for a topic with little competition. Also remember that subtle differences in keywords can make a huge difference (like plural or singular). You can use this GoogleDuel tool to help you pick between 2 keywords.
  2. Search Engine Optimization. Write keyword dense content, write optimized title tags, use headers, alt text, etc. This topic is huge so I won’t go into the details at this time.
  3. Article Submission. Take your best article from your site, change it a little, or cut it so that it’s slightly different, and submit it to EzineArticles, GoArticles, and SearchWarp. I have found these 3 to be the best article submission directories. You could spend your time submitting to hundreds of articles site, but I think it would be a waste of time. These articles site probably won’t give you much traffic while your article count is low, but they will give you quality links into your site, which an important aspect in increasing your search engine traffic.
  4. Links. Backlinks to your site play a big role in where your site falls on the search engine results page. Although quantity of links isn’t as important for google, it does seem to make a big difference for MSN. Spend a short time getting links from other sites that are related to your site. You can use the Backlink Builder tool to find links. I wouldn’t waste my time on spammy directory links though, they could actually harm you.
  5. Anchor Text. When asking another website to link to you, take some time to consider your anchor text, the text that appears underlined as a link. Use your #1 keyword term, which you have already thouroughly researched, as the anchor text to your homepage. Also get a few links into your backpages using their own specific keyword terms. I have found anchor text to be especially important for MSN search rankings. You can check your anchor text using this Anchor Text Backlink Checker.
  6. Forums. Search the internet for forums in your niche topic. Once you have found the best forums, read some of the posts to get an idea for your target audience wants. Is there any information they are especially hungry for? What topics to they discuss the most? This type of research can give you ideas for new content and how to present the content you already have. However, forums aren’t just good for research, they are also a great place to get links. Set up your signature so that it puts your website link (which good anchor text) in your signature. Then search the forum until you find a topic you discuss on your website. Try to offer advice and information. But don’t sell your site, you don’t want to be kicked out of the forum. If your posts are informative, you will get some traffic from the forum, but most importantly you’ll get another backlink to your site.

Search Engine Click Conversion

Thursday, February 23rd, 2006

High Google ranking is usually the holy grail of SEO. After my google nightmare I gave up on google. Instead I turned my attention to MSN. Why? Because my efforts pay off with MSN. Soon after creating a site or page, it gets ranked in MSN. If I put a little extra effort, I can easily make it into the first page of MSN. Additionally, I always had a feeling MSN traffic clicked more ads than google ads. I can nearly count my clicks by counting my MSN search strings. But I don’t have an adsense tracker installed, so there was no way for me to know for sure if MSN converted better than other search engines. Now, the Web analytics firm WebSideStory has confirmed my suspicions. Their experiment returned the following conversion data:

AOL traffic 6.17%
MSN traffic 6.03%
Yahoo traffic 4.07%
Google traffic 3.83%

A nearly double conversion rate is huge. Why the difference? Their conclusions included “With portals rich in content and services, AOL, MSN and Yahoo may tend to appeal toward a more buyer friendly demographic. Google, meanwhile, may appeal to more browsers – those with less of an intent to buy.” Personally, I have long regarded the MSN/AOL users as less technically oriented than Google users. It is possible more technical users are blind to ads. I think more than anything this proves that you shouldn’t put all your egg’s into one basket just because that basket is the biggest.


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