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Search Engine Click Conversion : Niche Designer

Niche Designer

An Exploration of Niche Site Design and Development
Feb
23

Search Engine Click Conversion

Category Money, Niche Marketing, SEO  Time  1:56 pm

High Google ranking is usually the holy grail of SEO. After my google nightmare I gave up on google. Instead I turned my attention to MSN. Why? Because my efforts pay off with MSN. Soon after creating a site or page, it gets ranked in MSN. If I put a little extra effort, I can easily make it into the first page of MSN. Additionally, I always had a feeling MSN traffic clicked more ads than google ads. I can nearly count my clicks by counting my MSN search strings. But I don’t have an adsense tracker installed, so there was no way for me to know for sure if MSN converted better than other search engines. Now, the Web analytics firm WebSideStory has confirmed my suspicions. Their experiment returned the following conversion data:

AOL traffic 6.17%
MSN traffic 6.03%
Yahoo traffic 4.07%
Google traffic 3.83%

A nearly double conversion rate is huge. Why the difference? Their conclusions included “With portals rich in content and services, AOL, MSN and Yahoo may tend to appeal toward a more buyer friendly demographic. Google, meanwhile, may appeal to more browsers – those with less of an intent to buy.” Personally, I have long regarded the MSN/AOL users as less technically oriented than Google users. It is possible more technical users are blind to ads. I think more than anything this proves that you shouldn’t put all your egg’s into one basket just because that basket is the biggest.

    Bookmark Search Engine Click Conversion at del.icio.us    Digg Search+Engine+Click+Conversion at Digg.com    Bookmark Search+Engine+Click+Conversion at Spurl.net    Bookmark Search+Engine+Click+Conversion at Simpy.com    Bookmark Search Engine Click Conversion at NewsVine    Blink this Search+Engine+Click+Conversion at blinklist.com    Bookmark Search+Engine+Click+Conversion at Furl.net    Bookmark Search+Engine+Click+Conversion at reddit.com    Fark Search+Engine+Click+Conversion at Fark.com    Bookmark Search+Engine+Click+Conversion at YahooMyWeb

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