Warning: include_once(/home/is5des/blog/wp-content/plugins/wordpress-support/wordpress-support.php): failed to open stream: Permission denied in /home/is5des/blog/wp-settings.php on line 305

Warning: include_once(): Failed opening '/home/is5des/blog/wp-content/plugins/wordpress-support/wordpress-support.php' for inclusion (include_path='.:/usr/local/lib/php:/usr/local/php5/lib/pear') in /home/is5des/blog/wp-settings.php on line 305
Why a fixed width column has higher CTR : Niche Designer

Niche Designer

An Exploration of Niche Site Design and Development
Jan
13

Why a fixed width column has higher CTR

Category Design, Niche Marketing  Time  4:55 pm

I have found more evidence that appears to prove my narrow column over full screen design theory found in my design that sells post. Eyetools Research of CSS Zen Garden shows the difference in how users read web pages based on design. The content of the two sites are exactly the same. Only the CSS has changed, which makes it a perfect experiment! You can see in the picture below that the original layout(left) gets much less attention than the version 145(right). I would hypothesize that Version 145’s use of the fixed width column has a lot to do with its increased attention. In the picture below you can see how the narrow column seems to guide the eye toward the content and thus focus the user’s attention. Eyetracker Results for CSS Zen Garden

One example of a narrow column layout I used can be seen on my Wholesale Silk Fabric Site. I got the layout from OSWD and it is getting a really high CTR so far.

    Bookmark Why a fixed width column has higher CTR at del.icio.us    Digg Why+a+fixed+width+column+has+higher+CTR at Digg.com    Bookmark Why+a+fixed+width+column+has+higher+CTR at Spurl.net    Bookmark Why+a+fixed+width+column+has+higher+CTR at Simpy.com    Bookmark Why a fixed width column has higher CTR at NewsVine    Blink this Why+a+fixed+width+column+has+higher+CTR at blinklist.com    Bookmark Why+a+fixed+width+column+has+higher+CTR at Furl.net    Bookmark Why+a+fixed+width+column+has+higher+CTR at reddit.com    Fark Why+a+fixed+width+column+has+higher+CTR at Fark.com    Bookmark Why+a+fixed+width+column+has+higher+CTR at YahooMyWeb

Leave a Reply


Sponsored Link (click for more information)
70% payout every 15 days plus advanced stats analysis and lots of options to generate money.
Sponsored Link (click for more information)
Get detailed statistics on your blog.
Sponsored Link (click for more information)
With Dreamhost you get unlimited domains and subdomains hosted, 20GB Space and 1TB of Transfer for $7.95/mo.