Comments on: YPN Disappointment http://www.blog.hellokelli.com/ypn-disappointment/ An Exploration of Niche Site Design and Development Tue, 06 Jan 2009 01:44:21 +0000 http://wordpress.org/?v=2.0 by: Erik http://www.blog.hellokelli.com/ypn-disappointment/#comment-67 Thu, 30 Mar 2006 18:34:15 +0000 http://www.blog.hellokelli.com/ypn-disappointment/#comment-67 I share frustrations. I have only used YPN ads in certain locations but have not seen much click-through traffic on the ads. I check them every once in a while and have noticed that about every 5th time I check, the ads are relevant. From talking with a YPN official it sounds like they are only using teh US overture advertisers and from the looks of it they are only using a small portion of them. I don't think YPN is going to be all that directed and useful until they open up an adwords competition program. Adwords allows adsense to have an insane amount of advertiser making them have a much larger pool of directed ads to choose from. YPN won't be able to compete until they increase the advertiser pool. I share frustrations. I have only used YPN ads in certain locations but have not seen much click-through traffic on the ads. I check them every once in a while and have noticed that about every 5th time I check, the ads are relevant.

From talking with a YPN official it sounds like they are only using teh US overture advertisers and from the looks of it they are only using a small portion of them. I don’t think YPN is going to be all that directed and useful until they open up an adwords competition program. Adwords allows adsense to have an insane amount of advertiser making them have a much larger pool of directed ads to choose from.

YPN won’t be able to compete until they increase the advertiser pool.

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